gE Blog Series: World Cup South Africa Part 1 - An Introduction

As the 2010 World Cup kicks off, there are a lot of interesting stories not only on the pitch, but on the business side of things as well. They include , being pushed out, , and huge sponsorship deals. This week we will be writing about the impact that the World Cup has on , sponsorships, copyrights and the economics of running an event such as a World Cup. We hope that you'll join us this week!