Published:
With more than users across the globe, has taken the social media world by storm. Users of all ages across the world spend time on the app daily, engrossed in the latest trends, dances, products, and more, making the app the web domain worldwide. While the platform may have experienced exponential growth over the last few years, this trend might start to reverse, thanks to new bands countries are placing on the app.
The United States federal government recently announced the ban of TikTok on . Previously, several within the United States also banned using TikTok on government-owned devices. In 2020, India banned TikTok on in the country. There have also been reports that other countries, like Australia, consider placing bans on the app.
These countries have all banned TikTok for one similar reason: security concerns. is a Chinese-owned company that owns and operates TikTok. There are concerns that the company can like location, keystrokes, and more through the app. Additionally, countries are concerned that because of , ByteDance could have to turn over all user data to the government of China, even though the company does not currently with the Chinese government. The United States because the Chinese authority could start viewing Americans' data. India banned the app due to an Indian law that lets the government out of concern for the country's sovereignty and integrity.
While some argue that banning TikTok is the right thing to do, others argue in favor of the app. Some business professionals say that the decision to ban the app was and could potentially lead to investors pulling their investments. Some of these fears proved true, as TikTok lost in India after the ban began.
There are also concerns for the influencer marketing market, as influencers often create a living and help increase product sales through the app. In 2021, more than planned to increase their budget for TikTok influencer marketing campaigns, highlighting the tremendous growth and increasing importance influencers play in marketing. Since the start of the Coronavirus outbreak, influencers have helped create in shopping on TikTok. Bans on TikTok could be particularly harmful to small businesses, as members of the TikTok community are to shop from small businesses when compared to other social media communities. Suppose Tik Tok isn't a marketing tool for companies and influencers alike. In that case, they could shift their focus to other social media platforms like , , and .
Our attention spans have shortened as a result of the short, catchy videos on the app, and many viewers now favor short, Tik Tok-like videos or reels. Even if Tik Tok is banned worldwide, it is undeniable that it has changed our lives and marketing as we know it.
File under